Our Story

URU is built around a simple truth.
The most meaningful luxury is the one you give yourself.

The name URU, You Are You, reflects a powerful belief. Only you understand who you truly are. At URU, we believe luxury begins with honoring that understanding and choosing to celebrate yourself without comparison or permission.

Self care is not a reward or something to be earned. It is a way of living. A daily choice that says you matter, your space matters, and your presence matters.

URU candles are created as objects of ritual. Lighting one is an intentional pause. A moment of stillness that centers you in your own world and invites you to slow down.

Our design language is rooted in brutalism. Clean lines. Honest forms. Raw materials. Each vessel is hand crafted in cement, chosen for its weight, texture, and grounding presence. Cement connects us to the earth. Rawness is not unfinished. It is honest, confident, and intentional.

URU exists for those who believe gifting should not be reserved for others or special occasions. Buying a candle for yourself is not indulgence. It is self respect. It is choosing calm, beauty, and intention in everyday life.

Each candle is designed to live beyond the flame. As a sculptural object. As part of your space. As a quiet reminder that caring for yourself can be grounded, intentional, and deeply luxurious.

URU stands for You Are You.
And that is worth honoring.